Dorset brewers Hall & Woodhouse briefed BrandOpus to elevate the role of the Badger brand, and communicate tiers within the portfolio to help guide consumers through the range. This was a result of ales such as Tanglefoot and Fursty Ferret becoming brands in their own right, with the Badger brand not playing a significant enough role on the bottle. The new branding was launched on the Hopping Hare ale five months ahead of the wide portfolio to speculate results.
The redesign unified the range of countryside-inspired ales, to appeal to a widening ale-drinking audience and help the brand command the growing in-store market. BrandOpus refreshed the Badger identity to emphasise the rural roots of the brand and to feature a leaping badger.
In the five months since Hopping Hare launched, Hall & Woodhouse saw a 1200% increase in sales of the ale and 265% overachievement of internal sales forecasts. In addition, the redesigned Hopping Hare is the most successful Badger Ale bottled ale launch in history and is now 16th in the single bottled ale category for highest cash rate sales.