The Rules

Please note these are The Rules for 2018 Design Effectiveness Awards, these may be subject to change.


Entries must be submitted online.


All entries must be made online and submitted in the form of a PDF report, portrait, written in English and A4 in size. They should be a maximum of 12 A4 sides in length and comply with specified word counts. If the submission exceeds 12 sides of A4, the additional pages will not be circulated to the judges.


The project may have been launched at any time, however, your entry must include some up-to date evidence, collated after 1 January 2017.


If you have any confidential data in your case study you must submit a ‘Confidential – not for publication’ and ‘For Publication’ version of the entry. This wording must be included on the cover of your entry to indicate which version it is. If cases are not clearly marked the DBA is not liable if the entry is published. If only one set of materials is provided then it will be assumed that it is available for publication however it is marked.


Entrants must supply a minimum of three and a maximum of five images of the project, along with logos for both client and agency. These should be supplied as 72dpi.jpgs online. Once you have submitted your entry online, please supply, on a clearly labelled CD or USB, the same images which are at least 300dpi.tiffs and A4 in size.

If you include any context setting images, which feature someone else’s work, the entrant must have permission to use these images and they must be clearly labelled. These images must be sent to DBA Design Effectiveness Awards, 35-39 Old Street, London, EC1V 9HX. 


Each entry must be finally approved, before submission, by the design agency’s principal/ managing director or equivalent, and by an appropriate senior executive of the client. The names of these individuals should be entered into the online form. Once these names have been entered they have confirmed they have complied with these rules. DBA may assume all these individuals have all necessary authority.


Entries submitted into the Awards should be honest and truthful and comply to the rules. Any entry that is found, subsequent to judging and/or the Awards Ceremony, to have included false or misleading information may be disqualified and/or have its award withdrawn. By entering the awards, entrants are confirming that the works they submit contain no personal data which would be governed by the Data Protection Act 1998. No works submitted should contain any libellous or obscene material, nor anything which infringes the intellectual property rights of others.


The decisions of the judging panels are final and no correspondence will be entered into at any point in the process.


You will be notified via post if your entry has been successful or not and the winners will be announced on the DBA websites. The level of award you have won will be announced at the awards ceremony; there is no prior disclosure of this information.


The judges reserve the right not to accept an entry if the rules have not been strictly complied with.


Subject to Rule 4, by submitting written or artistic work each entrant guarantees that approval of their client has been obtained and entrants (on behalf of themselves and their clients) give the organisers (and any other third parties approved by the organiser as part of the DBA Design Effectiveness Awards scheme or PR /reporting covering them) the right to reproduce all or part of their entry and supplied images at any time in the future. If for any reason they are unable to grant this right, each entrant indemnifies the organisers and the judges against all costs, claims and liabilities.


The organisers reserve the right to give permission to third parties to publish the whole or any part of submitted material as part of the Awards or reporting thereon.


Works submitted as part of an entry will not be returned.


If entries submitted for the Awards are subsequently published,
the authors must acknowledge the DBA Design Effectiveness Awards.