About the Awards

Good design means good business.

The Design Business Association is the UK's most vocal champion of the role of effective design in the creation of business growth. The DBA was founded in 1986 to recognise, communicate and reward the integral role that design effectiveness plays in commercial success.

The most important way of communicating the value of design is by measuring its true effectiveness. The DBA's annual Design Effectiveness Awards are both prestigious and authoritative, the only award scheme that uses commercial data as a key judging criteria. Year after year, winning case studies demonstrate that successful projects require the integration of the design brief with business aims and objectives from the outset. This sets the stage for a transparent and accountable relationship between client and designer that provides the best creative and commercial environment for success.

The case studies also serve to demonstrate the excellent value for money and return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve. In a crowded marketplace, there is no place for one hit wonders; good design and good business are a long-term relationship.

Design delivers. Here’s the proof.

League Table

Gold = 15Grand Prix = +10
Silver = 10
Bronze = 5 

THIS year LAST Year Agency Total 3 Years
1 1 Elmwood 130
2 2 = Pearlfisher 100
3 2 = BrandOpus 95
4 4 = WPA Pinfold 75
5 7 Thompson Brand Partners 65
6 4 = Springetts Brand Design Consultants 60
7 6 Design Bridge 55
8 = 12 = B&B studio 40
8 = 8 Jones Knowles Ritchie 40
10 = 19 Creative Leap 30
10 = 10 = The Engine Room 30
12 = 12 = Absolute 25
12 = - Carter Wong Design 25
12 = 10 = Radley Yeldar 25
12 = 9 Smith &+Village 25
12 = - Taxi Studio 25
12 = 12 = The Allotment 25
12 = - The Clearing 25
12 = - United by Design 25
20 = 19 = 999 Design 20
20 = - Denomination 20
20 = - Engine Service Design 20