Chairman & Judges

The DBA Design Effectiveness Awards are the industry standard for assessing the true commercial impact of great design. Judged by business leaders, and entered jointly by client and designer, they champion design’s capability to deliver change. Here are the confirmed judges for 2018. 

2018 Chairman

Andrew Summers, Chairman
Design Partners

2018 Judges

Paul Edwards, Head of Design and Brand Management
Airbus

Nigel Morris, Head of Visual Communications UKMEA
Arup 

Clive Grinyer, Process Improvement Director
Barclays

Alan Taylor, Head of Retail Design
B&Q 

Jenny Fleischer, Lead Program Management, Global Business Unit Digital
Beiersdorf 

Peter Cooke, Design Lead
British Airways

Matthew Barwell, Chief Marketing Officer
Britvic

Jeremy Lindley, Global Design Director
Diageo

Sian Doyle, Retail Director
EE

Chris Good, President
Estée Lauder Companies UK & Ireland

Nicola Mather, Head of Customer
Experian

Steven Binding, Global Design Director
GlaxoSmithKline 

Mark van Iterson, Director Global Heineken Design
Heineken International

Annabel Venner, Global Brand Director
Hiscox

Elif Yigit, Country Marketing Director UK and Ireland
HP

Peter Fossick, Service Design Programme Director
IBM

Matthew Candy, Vice President & Partner
IBM Interactive Experience

Rufus Radcliffe, Group Marketing & Research Director
ITV

Nikki Marsh, Director of Customer & Digital
Leeds Building Society

Nanna Ulrich Gudum, Vice President Design
Lego

Paul Flowers, Chief Design Officer
Lixil Water Technology 

Jo Brown, Digital Director of Customer Experience
Lloyds Banking Group

Bruce Hannant, Global Head of Design
Mars Global Chocolate

Duncan Bradley, Design Director
McLaren Applied Technologies

Paul Fraser, Managing Director
MH Foods

Steve Latchem, Chief Architect & Head of Architecture, ISS Service Design
Ministry of Defence

Michael Inpong, Chief Marketing Officer
Muller Group

Luke Mansfield, Vice President, Innovation
PepsiCo

Adam Boita, Head of Marketing
Pernod Ricard UK

Alison Jordan, Managing Director
Proportion London

Richard Gamble, Global Design Director Home & Hygiene
Reckitt Benckiser

Sean Carney, Chief Design Officer
Royal Philips

Kirsten Walkom, Global Communications Director
Save the Children

Peter Borowski, Head of Global Design
SC Johnson

Paul Jones, Head of Store Design
Tesco 

Alastair Pegg, Marketing Director
The Co-operative Bank

Ron Burrage, Senior Director, Global Design
The Hershey Company

Julie Dixon, Head of Marketing Services
Transport for London (TfL)

Bruce Daisley, EMEA VP
Twitter

Ashleigh Vinall, Head of Graphic Design
Waitrose 

Susan Creitz-Blood, Head of Retail Design Management
Westfield Europe

Rachel Collins, Head of Marketing
Wellcome Collection

Yvonne Adam, Marketing Director
Young's Seafood

The judges discuss the commercial impact of the 2016 award winners.