DBA Design Effectiveness Awards

Celebrating design that makes a difference to business, to public services and to people's lives. 

Established in 1989, the DBA Design Effectiveness Awards position design in its rightful place as a potent business asset, and demonstrate the power of design to positively impact on business, public services, and people’s lives.

In this age where there’s more choice, more competition, more awareness, design’s ability to transform business to deliver competitive advantage has never been more critical. Strategically focused design can enable smarter systems and processes, better supply chain management, enhanced customer service, job creation, improved profitability and much more. Design has the power to turn around the fortunes of a struggling business, save jobs and boost morale; it can take a product from obscurity to being number one in the sector; and it can motivate and align stakeholders behind a brand, even when they are dispersed across the globe.

The case for design is comprehensive. The DBA Design Effectiveness Awards crystalise that case. 

The Awards show time and time again how powerful the very best partnerships between business and agencies can be, and jointly recognise and reward both parties involved. The winners prove that no matter your industry sector, or whether an established global organisation, a public service, a charity or micro-business, design can significantly and positively impact on your success. 

Entries are now closed. Entrants will hear if they have won a DBA Design Effectiveness Award in October 2016. At the ceremony on Wednesday 1 March 2017 you will find out whether you have won a Bronze, Silver or Gold award. 

Effectiveness is an integral part of business. Just as entering the DBA Design Effectiveness Awards should be an integral part of yours. 

Entries are rigorously judged by a panel of business leaders, ensuring a win in these awards will provide you with irrefutable evidence to prove that the design work you commission or deliver can significantly add value. It will enable you to prove that design - your design - delivers competitive advantage.

Download an entry pack for reference

Join the DBA Design Effectiveness Awards mailing list.

Watch CEO Deborah Dawton delivering the opening speech at the 2016 DBA Design Effectiveness Awards Ceremony.


League Table

Each year the results from the DBA Design Effectiveness Awards are plotted into the Design Effectiveness League Table. These results show the successful companies who are consistently outperforming their competitors by delivering the most effective design. 

Gold = 15Grand Prix = +10
Silver = 10
Bronze = 5


THIS year LAST Year Agency Total 3 Years
1 1 Elmwood 145
2 3 120
3 = 4 Pearlfisher 95
3 = 2 WPA Pinfold 95
5 5 Design Bridge 85
6 8 Springetts Brand Design Consultants 60
7 8 Thomson Brand Partners 45
8 = 13 Alloy 40
8 = 8 jones knowles ritchie 40
10 = 18 B&B studio 35
10 = 6 Good 35
10 =   Radley Yeldar 35
13 = 16 999 Design 30
13 = 7 DewGibbons + Partners 30
13 = 8 Tayburn 30
16 =   Absolute 25
16 =   Carter Wong Design 25
16 =   Coley Porter Bell 25
16 = 25 JDO 25
16 = 18 Lewis Moberly 25
16 = 13 Map 25
22 = 25 Brandhouse 20
22 = 25 Conran Design Group 20
22 = 13 Honey 20
22 =   Sedley Place 20 
22 = 18 The Team 20
22 =    True North 20